Do you want to expand your audience and reach out and let more people know about your small business? Social media might be exactly what you are looking for and there are plenty of different networks to choose from. There are tons of social media sites from Twitter to Facebook and everything in between. Social media is a great way for small business to stay connected and up to date. As a small business owner, you know that you need to do as much as possible with limited resources. The typical ways of marketing can really strain your wallet, social media, on the other hand, is relatively low cost. We will go over some of the benefits of social media and how it can help your small business.
Who Is Your Target Audience
A big part of social media being helpful for you small business is knowing your target audience. The best way to figure this out is to think about who your product/service is designed for. Now, which of the social media network do you think your target audience would most frequent? Here is a breakdown:
– Teens prefer networks like Snapchat, Instagram, and Pinterest.
– Kids, teenagers and even grandparents can be found on Facebook.
– You find businessmen like LinkedIn.
– Bloggers flock to Tumbler and Twitter.
Choosing Your Network
Now that you have a generalization as to where your target audience frequents most, you need to decide which network best suits your business. For instance, Pinterest or Instagram is great for visuals, and Facebook is great for content that can be shared and linked.
A Facebook page can also act as a hub for people with questions or concerns about your product/service. Within Facebook customer can send you messages concerning problems, questions or even ideas as to how you can better you business. You can also post updates and activities concerning your business on your wall, this helps the customer feel more connected to you and your business.
Social Media Monitoring
You might come to realize that more and more people are starting to get involved with your business’s social media site and some questions or concerns might be going unanswered. The last thing you want is to leave a customer’s question, concern or idea unanswered. You will enter keywords or phrases you are interested in seeing and it will search social media networks and also blogs for your search criteria. Some social media monitoring tools will also all you to respond to posts and messages much faster and easier.